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Tag Archives | deliverability

What's the Deal with Gmail?

What’s the Deal with Gmail?

We get a lot of questions on Gmail and how someone can have an excellent "reputation" or a high "Sender Score" and still have issues with Gmail. (more…)

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Staying (and Getting) Out of the Spam Folder (Part 3 of 3)

Staying (and Getting) Out of the Spam Folder (Part 3 of 3)

We've been discussing staying out of the spam folder (and getting out if you've found your way there).

So far we've discussed list building and optins, handling unsubscribe requests, authentication, and general reputation. (more…)

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Staying (and Getting) Out of the Spam Folder (Part 2 of 3)

Staying (and Getting) Out of the Spam Folder (Part 2 of 3)

Last week, we discussed list building, opt-ins and unsubscribes

This week, we're going to go over authentication and reputation.

1. Reputation

First and foremost, it's important to keep an eye on your reputation across the board. We monitor your IP and sending domain. However, any domains that you use in your messages Read more...

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Staying (and Getting) Out of the Spam Folder (Part 1 of 3)

Staying (and Getting) Out of the Spam Folder (Part 1 of 3)

Over the next 3 weeks, we're going to be discussing how to stay out of the spam folder (and get out if you've found your way there)

1. List Building 101

This should go without saying, but DO NOT use co-reg strategies... Do NOT scrape the Internet for email addresses... And Read more...

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Should I Add A New IP Address?

Should I Add A New IP Address?

Should I add a new IP address?

We get this question a lot and the answer is "it depends!" (more…)

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EE (Everything Everywhere) Closing Down Email

EE (Everything Everywhere) Closing Down Email

EE (Everything Everywhere), the company that owns Freeserve, Orange, and Wanadoo, will be closing Orange Email on May 31, 2017.

Any email addresses at the following domains will no longer be valid after May 31st. (more…)

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Verizon will no longer be supporting email

Verizon Email Closing Down

You may have heard the chatter about Verizon moving out of the email space and migrating their customers to AOL for the backend.

Here is more info on it from Verizon (why they're getting out of email and how Verizon customers are impacted):
https://www.verizon.com/Support/Residential/email/migrations.htm?CMP=DMC-CVZ_ZZ_ZZ_Z_DO_N_X00425

While the change will take some time Read more...

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Gmail Filtering

Gmail Filtering

The deliverability community is relatively small. There are a handful of people that we follow because they tend to have some different insight and viewpoints on deliverability and what's going on in the space.

Last week, I read an article over on the Word to the Wise blog about Gmail's Read more...

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