Tag Archives | avoid getting sent to spam

Check Your HTML

There are a number of reasons emails get blocked or get sent to the spam folder. We have discussed many of these over time such as content, engagement, reputation, etc.

One of the factors is your HTML code. (more…)

Staying (and Getting) Out of the Spam Folder (Part 3 of 3)

We've been discussing staying out of the spam folder (and getting out if you've found your way there).

So far we've discussed list building and optins, handling unsubscribe requests, authentication, and general reputation. (more…)

Staying (and Getting) Out of the Spam Folder (Part 2 of 3)

Last week, we discussed list building, opt-ins and unsubscribes

This week, we're going to go over authentication and reputation.

1. Reputation

First and foremost, it's important to keep an eye on your reputation across the board. We monitor your IP and sending domain. However, any domains that you use in your messages Read more...

Staying (and Getting) Out of the Spam Folder (Part 1 of 3)

Over the next 3 weeks, we're going to be discussing how to stay out of the spam folder (and get out if you've found your way there)

1. List Building 101

This should go without saying, but DO NOT use co-reg strategies... Do NOT scrape the Internet for email addresses... And Read more...

Spam Cop Reporting Service

There are 3 separate components to SpamCop:

1. Reporting Service (End users proactively report you)
2. Mail Service (Providers can subscribe to this service to handle filtering)
3. Block List (These are the blocks you may see in your account that we take action on on your behalf)

Today, we're going Read more...

5 Top Reasons Your Emails Get Blocked

There are a number of reasons your emails may get blocked entirely (or sent to the spam folder). Here are 5 top reasons your emails get blocked:

1. Reputation

(more…)

Optimize Your Unsubscribe Process-Infographic

Besides being sent to spam, another thing email marketers hate is the unsubscribe request. But it is extremely important that you don't play games with the unsubscribe process. That will surely get you sent to the spam folder. In this infographic we'll talk about one click unsubscribe, manage subscriptions Read more...

Why Is My Email Going to Spam

Do you often ask the question "Why is my email going to spam?"

There are a number of reasons why your email could be going to the spam folder including:

Infrastructure Issues (incorrect SPF records, modification to your server without updating, etc.)
Sender Reputation
Content

When we are hired to troubleshoot accounts, Read more...