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Getting Your Emails Opened
One of the primary email marketing metrics that business owners need to track is the open rate (getting your emails opened).
Getting your emails opened is the first indication as to whether or not prospects are engaged in your email marketing campaigns. It's also impacting overall inbox deliverability as many Read more...
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What Is An Email Autoresponder?
There are generally two kinds of autoresponders that most people are familiar with.
The first one is kind of like a "vacation autoresponder" that says "I am out of the office until next Monday. Please contact my assistant if you need to speak with somebody before then". Read more...
Email Broadcasts, Autoresponders, & Email Newsletters
There are two primary ways that business owners and marketers use email to establish trust, build relationships, and generate sales and revenue. It's important to utilize both in your business for different purposes and the tools that you use need to support both of these purposes.
In order to do Read more...
Should I Use Text or HTML Email?
There is a lot of debate when it comes to whether or not HTML email is better than plain text email.
The answer depends on your particular business (and you should always test both to see how it affects your deliverability, open rate, and click through rate). Read more...
