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HTML Elements to Test
Often times clients will go through the "Troubleshooting Inbox Placement" steps that we provide, only to get stuck on the HTML factors.
If you think about how web pages display in different browsers and on different devices, it's no wonder that it can get a bit overwhelming when Read more...
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Spam Cop Reporting Service
There are 3 separate components to SpamCop:
1. Reporting Service (End users proactively report you)
2. Mail Service (Providers can subscribe to this service to handle filtering)
3. Block List (These are the blocks you may see in your account that we take action on on your behalf)
Today, we're going Read more...
12 Tips for Getting to the Inbox
Here are 12 tips to keep you from getting caught by the spam filters:
- Produce quality content (this includes making sure your email code is clean, formatting is done correctly, links are used appropriately, and that the messages don't look and feel "spammy", etc.)
- Mail to opt-in only address (confirmed opt-in Read more...
Email Marketing: Single Opt-in vs. Double Opt-in
It’s kind of like “Which came first? The chicken or the egg?”
Double Opt-in (aka Confirmed Opt-in) vs. Single Opt-in has been the debate for as long as I can remember when it comes to list building and email marketing.
The email service provider always wants the double opt-in for better Read more...
7 Email Deliverability Myths
When it comes to email marketing, email deliverability in particular, there is a lot of misinformation floating around out there…
Some of this is simply due to the fact that email is a moving target. As soon as you think you’ve got it figured out, the ISPs (i.e. Gmail, Hotmail/Outlook, Read more...
Why Changing Your IPs and Domain Is Not the Answer
In recent months, many of the ISPs have clamped down on their filtering.
As a result, more emails are going to the spam folders across the board. As such, we've had clients contact us requesting help with regard to inbox placement and getting out of the spam folder.
First things first, Read more...
5 Factors that Impact Inbox Placement
As we uncover new information when troubleshooting for clients, we like to occasionally revisit the topic of Inbox Placement and factors that may be impacting you. While this is not a comprehensive list of items that impact inbox placement, they are some of the most common and a good Read more...
How Spam Complaints Impact Your Email Reputation
Spam complaints play a big role in your email reputation, deliverability rates, and overall success of your email program.
NOTE: If you’re just warming up a new IP address, then it’s quite common to see an increase in spam complaints if you’ve been experiencing email deliverability problems with your previous Read more...
