Welcome to Email Delivered Blog
Email Metrics – What to Watch, What to Ignore
Email metrics are critical when you're trying to measure the effectiveness of your email program and to identify when problems occur.
We have all heard the saying: What you measure improves, right?
And yet, when you have too much information, measuring the wrong things can waste time, yield inaccurate results, and Read more...
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Getting to the Gmail Inbox: Gmail Deliverability Tips
Gmail Inbox: The hot topic among email marketers and e-commerce these days!
As of May 2014, Gmail is installed on a billion Android devices and there are an estimated 350 million Gmail users worldwide. If you have a list of opt in subscribers, there is a good chance that a Read more...
Optimizing Your Unsubscribe Process
There are a number of way that you can handle unsubscribe requests.
Some of the more common ones include:
- One click unsubscribe: A single link in your message that automatically removes the subscriber from your list(s)
- Manage subscriptions page: A Read more...
Email Marketing: Single Opt-in vs. Double Opt-in
It’s kind of like “Which came first? The chicken or the egg?”
Double Opt-in (aka Confirmed Opt-in) vs. Single Opt-in has been the debate for as long as I can remember when it comes to list building and email marketing.
The email service provider always wants the double opt-in for better Read more...
7 Email Deliverability Myths
When it comes to email marketing, email deliverability in particular, there is a lot of misinformation floating around out there…
Some of this is simply due to the fact that email is a moving target. As soon as you think you’ve got it figured out, the ISPs (i.e. Gmail, Hotmail/Outlook, Read more...
Why Changing Your IPs and Domain Is Not the Answer
In recent months, many of the ISPs have clamped down on their filtering.
As a result, more emails are going to the spam folders across the board. As such, we've had clients contact us requesting help with regard to inbox placement and getting out of the spam folder.
First things first, Read more...
Canada’s Anti Spam Law (CASL)
Canada's Anti Spam Law (CASL) went into effect on July 1st. (Incidentally, this is "Canada Day"!)
This law applies to anyone that is mailing to recipients in Canada, whether or not you are based in Canada.
A few of the key "must know" items include:
* You must contain identifying information in Read more...
5 Factors that Impact Inbox Placement
As we uncover new information when troubleshooting for clients, we like to occasionally revisit the topic of Inbox Placement and factors that may be impacting you. While this is not a comprehensive list of items that impact inbox placement, they are some of the most common and a good Read more...
5 Ways To Get Your Email Opened First
Email marketing is a double edged sword and its greatest benefit can also cut deeply into your bottom line.
On the one side, email is a very low cost way to reach and follow up with a large number of potential clients and customers.
Done right, email can be your most Read more...
Improving Your Affiliate Email Promotions
This week, I want to take a quick moment to talk about "affiliate" promotions and how they impact deliverability and engagement, in particular.
First off, we need to define different "types" of affiliate promotions and what each type means.
1. Personalized endorsement
2. Industry-wide product launch
3. Straight up affiliate promotion from an Read more...
