Customer Segmentation: How to ‘Profile’ Your Subscribers and Boost Email Campaign Conversions-Infographic
5:08 pm adminNovember 7, 2014
There is a big difference between someone who bought one entry level product from you 5 years ago and never purchased again, and someone who has brought all your products. The point of customer segmentation is to be able to send different campaigns to these customers to maximize engagement and profits.
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