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email reputation

Email Reputation: IP vs. Domain Reputation

Email reputation determines whether or not your email messages will make it to the inbox or wind up in the junk folder (or even blocked at the source).

There are two components that make up your email reputation. These include: IP reputation and domain reputation.

Both of these are important factors


Role of Email Content

Remember, a primary factor in inbox placement is CONTENT! And it's not enough to simply "mask" trigger words or get a low "spam score" in your email software when you test against spam filters.

Most of those are simply checking against databases that review keywords, not scanning the emails in Read more...

inbox email

Email Inbox Troubleshooting

No matter how clean your email program is, you can almost guarantee that your messages will occasionally wind up in the spam folder. One message here or there is normal and due to many different facts.

However, if you are seeing your emails in the junk folder regularly, you can Read more...

Feedback Loop

Feedback Loop Basics

A feedback loop is nothing more than a way for the ISPs to let you know who is clicking the "spam" button in their email client. In other words, instead of clicking the unsubscribe link, your subscribers are clicking spam instead.

This may be due to a couple of things Read more...

spam traps

Spam Traps 101

Spam Traps can cause big problems in your email program. In this article, we will discuss:

What exactly are Spam Traps;
What are the types of Spam Traps; and
The impact of Spam Traps on your sender reputation.

Types of Traps

1. Pristine:

Pristine spam traps are used SOLELY to capture "spammers". These are addresses Read more...

email deliverability best practices

3 Components to Email Deliverability

Email Deliverability comes down to 3 key components.

The 3 components to implementing email deliverability best practices include:

1. Your Email Reputation
2. Your Email List (Database)
3. Your Marketing (Content & Messages)

#1: Email Reputation
As the saying goes, "In business... reputation is everything". Well this holds true when it comes to email deliverability. Read more...

email deliverability best practices

Email Deliverability Best Practices

Email deliverability is a big issue for any business owner or online marketer who is using email as a marketing channel.

It’s important to understand “email deliverability” in context of the other email marketing metrics.

Email deliverability is the first line of defense when it comes to getting your subscribers to Read more...

double opt-in

How to Get People to Double Opt-In

Naturally, the question comes up: “What Should I Do If Somebody Doesn’t Complete the 2nd Step In A Double OptIn?”

First things first… double opt-in is not a can-spam requirement, though it may be a requirement of 3rd party email providers. So, whether you’re doing it by choice using your Read more...

url block can affect your email deliverability

URL Blocks Can Affect Your Email Deliverability

In this day and age, it seems like there’s a new product launch or promotion going every day. Certainly, these product launches can generate a significant, quick, income for both the product owner as well as the affiliate marketer.

However, there is a major issue with these product launches that Read more...