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Spam Filters

Spam Cop Reporting Service

There are 3 separate components to SpamCop:

1. Reporting Service (End users proactively report you)
2. Mail Service (Providers can subscribe to this service to handle filtering)
3. Block List (These are the blocks you may see in your account that we take action on on your behalf)

Today, we're going


List Hygiene

This week, I want to take a quick moment to go over list hygiene and managing your list "the right way".

We get lots of questions asking about deliverability over time, and list hygiene is one of the bigger factors. (more…)

5 Top Reasons Your Emails Get Blocked

5 Top Reasons Your Emails Get Blocked

There are a number of reasons your emails may get blocked entirely (or sent to the spam folder). Here are 5 top reasons your emails get blocked:

1. Reputation


Single Optin vs Double Optin

Email Marketing: Single Opt-in vs. Double Opt-in

It’s kind of like “Which came first? The chicken or the egg?”

Double Opt-in (aka Confirmed Opt-in) vs. Single Opt-in has been the debate for as long as I can remember when it comes to list building and email marketing.

The email service provider always wants the double opt-in for better Read more...

email deliverability myths

7 Email Deliverability Myths

When it comes to email marketing, email deliverability in particular, there is a lot of misinformation floating around out there…

Some of this is simply due to the fact that email is a moving target. As soon as you think you’ve got it figured out, the ISPs (i.e. Gmail, Hotmail/Outlook, Read more...

email reputation

Why Changing Your IPs and Domain Is Not the Answer

In recent months, many of the ISPs have clamped down on their filtering.

As a result, more emails are going to the spam folders across the board. As such, we've had clients contact us requesting help with regard to inbox placement and getting out of the spam folder.

First things first,

inbox placement, email placement, email deliverability, email inbox

5 Factors that Impact Inbox Placement

As we uncover new information when troubleshooting for clients, we like to occasionally revisit the topic of Inbox Placement and factors that may be impacting you. While this is not a comprehensive list of items that impact inbox placement, they are some of the most common and a good Read more...

How Spam

How Spam Complaints Impact Your Email Reputation

Spam complaints play a big role in your email reputation, deliverability rates, and overall success of your email program.

NOTE: If you’re just warming up a new IP address, then it’s quite common to see an increase in spam complaints if you’ve been experiencing email deliverability problems with your previous Read more...