Tag Archives | subscribers
Deliverability Rules are Changing
Each and every day, we talk with customers and new clients about what it takes to make it to the inbox.
As you know by now, this is a moving target...
However, there are a handful of things you need to know that ARE impacting your deliverability (many of which are Read more...
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How Much Is Too Much? (Or Not Enough)…
We've talked often about email frequency and consistency...
Mail too much, and your subscribers complain, opt out, etc.
Mail too infrequently and you're losing a ton of money, people forget who you are, and retention rate drops.
Both can cause problems with engagement, and long term deliverability. For example, subscribers that get Read more...
List Churn
List churn is a fact of life when it comes to email marketing.
In fact, email address churn rates range between 20% and 30% a year. This means that you're losing 20% - 30% of your subscribers each and every year for one reason or another (i.e. no longer checking Read more...
Improving Your Email Subject Lines
I was recently on a call with one of our consulting clients and we were discussing their stats. The long and the short of it is that they were getting really high click through rates after they got the open, but the open rates were extremely low.
Email List Building Tips
Why is there so much talk about email list building?
It's simple... whether you're a solo-entrepreneur just trying to get started or a seasoned marketer, you now that your email list is your life blood.
If you don’t have an opt-in email list right now, the task of building one may seem Read more...
