Tag Archives | spam folder

Staying (and Getting) Out of the Spam Folder (Part 3 of 3)

We've been discussing staying out of the spam folder (and getting out if you've found your way there).

So far we've discussed list building and optins, handling unsubscribe requests, authentication, and general reputation. (more…)

Staying (and Getting) Out of the Spam Folder (Part 2 of 3)

Last week, we discussed list building, opt-ins and unsubscribes

This week, we're going to go over authentication and reputation.

1. Reputation

First and foremost, it's important to keep an eye on your reputation across the board. We monitor your IP and sending domain. However, any domains that you use in your messages Read more...

Staying (and Getting) Out of the Spam Folder (Part 1 of 3)

Over the next 3 weeks, we're going to be discussing how to stay out of the spam folder (and get out if you've found your way there)

1. List Building 101

This should go without saying, but DO NOT use co-reg strategies... Do NOT scrape the Internet for email addresses... And Read more...

12 Tips for Getting to the Inbox

Here are 12 tips to keep you from getting caught by the spam filters:

Produce quality content (this includes making sure your email code is clean, formatting is done correctly, links are used appropriately, and that the messages don't look and feel "spammy", etc.)
Mail to opt-in only address (confirmed opt-in Read more...

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Why Is My Email Going to Spam

Do you often ask the question "Why is my email going to spam?"

There are a number of reasons why your email could be going to the spam folder including:

Infrastructure Issues (incorrect SPF records, modification to your server without updating, etc.)
Sender Reputation
Content

When we are hired to troubleshoot accounts, Read more...

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