Tag Archives | segmenting
Segmenting 101
There has been a lot of talk about segmentation at Email Summit in Las Vegas. The common themes are that:
(a) Everybody needs to segment MORE and
(b) Implementation is the one thing that holds people back.
So, if you're not already segmenting, here are 4 easy components that you can Read more...
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Customer Segmentation: How to ‘Profile’ Your Subscribers and Boost Email Campaign Conversions
How do you maximize the effectiveness, engagement, and profitability of your email marketing campaigns?
By avoiding the costly mistakes that most email marketers make!
Too many email marketers interact with their list as if their subscribers are a faceless collection of wallets. It’s an understandable mistake. At least when you look at Read more...
