Tag Archives | segment your list
Segmenting 101
There has been a lot of talk about segmentation at Email Summit in Las Vegas. The common themes are that:
(a) Everybody needs to segment MORE and
(b) Implementation is the one thing that holds people back.
So, if you're not already segmenting, here are 4 easy components that you can Read more...
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5 Ways to Segment Your List
It is important to send the right messages to the right people on your list. While it may take a little more effort on your part, it's going to pay off in the long run with better deliverability, higher engagement rates, and happier subscribers. Read more...
