Tag Archives | reengagement campaign
0
Re-Engagement Campaigns
We have talked about the importance of re-engaging your list in the past. The reason for this is twofold:
1. Get rid of the dead weight (Yes, you are supposed to remove the people that aren't responsive ;-) )
2. Increase engagement (opens, clicks, etc. moving forward)
Sometimes, however, it's just a Read more...
7 Steps to Warming Up a Cold List-Infographic
A list goes cold when it is overlooked or neglected and doesn’t receive an email from you in weeks, months, or even years. If your subscriber has forgotten you, when you email them again after a long break, they may not recognize you and ignore your message, or worse, Read more...
