Tag Archives | email tips
How to Use Email Marketing to Sell Without Being Salesy-Infographic
Selling is just a simple process of saying that you have something to offer, tell your prospect what it can do for them and then tell them how to get it. There’s no need for dirty tricks or high pressure sales tactics when you’ve got a straightforward offer that Read more...
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5 Tips to Make Your Email Marketing Mobile Friendly-Infographic
Multiple studies report that less than 40 percent of marketers have mobile friendly features as part of their process. Following these tips, you can get an edge over your competition because your offers will be easy for mobile users to say ‘Yes’ to and for you to get the Read more...
HTML vs Text: Which is Best for Email?
HTML vs text, which is best?
If you ask whether HTML emails are better than text-only emails, the answer depends on who you ask.
To listen to the HTML advocates, text is boring and only a Neanderthals would choose to send such antiquated emails.
Email Tips-Part 1
Since the holidays are coming up and everyone is busy, we've decided to dedicate the next several weeks to some short email tips that you can implement into your email program quickly.
This "mini tip" has to do with disclosing the subscriber's email address in the email message itself.
You may Read more...
5 Factors that Impact Inbox Placement
As we uncover new information when troubleshooting for clients, we like to occasionally revisit the topic of Inbox Placement and factors that may be impacting you. While this is not a comprehensive list of items that impact inbox placement, they are some of the most common and a good Read more...
5 Ways To Get Your Email Opened First
Email marketing is a double edged sword and its greatest benefit can also cut deeply into your bottom line.
On the one side, email is a very low cost way to reach and follow up with a large number of potential clients and customers.
Done right, email can be your most Read more...
Email Inbox Troubleshooting
No matter how clean your email program is, you can almost guarantee that your messages will occasionally wind up in the spam folder. One message here or there is normal and due to many different facts.
However, if you are seeing your emails in the junk folder regularly, you can Read more...
Email Opt-In: Double Optin vs Single Opt-In
With a single email opt-in, you have no guarantee that the email is valid or that the person whose email address you’ve gotten has actually requested communication from you!
The way to combat this is by using a “double opt-in” process.
How this works is when the user enters his/her name Read more...
