Tag Archives | email marketing tip
List Churn
List churn is a fact of life when it comes to email marketing.
In fact, email address churn rates range between 20% and 30% a year. This means that you're losing 20% - 30% of your subscribers each and every year for one reason or another (i.e. no longer checking Read more...
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Click-Through Rates
We all know (and pay careful attention to) open rates...
Don't get me wrong, open rates are certainly an indicator of several factors... and useful for looking at engagement levels, segmenting, re-engagement campaigns, and more.
However, most folks stop there. As a result, marketers are missing a big part of the Read more...
How to Use Stories to Sell Like Crazy In Your Email Marketing-Infographic
Whether you use stories from customer testimonials, your own company origin story, or parables, you can capture the imagination of your email subscribers by using story in your marketing. This will allow your emails will stand out from all the other messages in your subscriber’s inboxes. Here are ways Read more...
How to Use Stories to Sell Like Crazy In Your Email Marketing
If you are not using the element of story in your email marketing you are missing out.
To understand the reason why story can be so powerful in marketing, let’s look at a real-life example. Read more...
5 Ways to Segment Your List
It is important to send the right messages to the right people on your list. While it may take a little more effort on your part, it's going to pay off in the long run with better deliverability, higher engagement rates, and happier subscribers. Read more...
How to Use Multi-Part Email Sequences to Increase Conversions-Infographic
With an engaging sequence of emails you have the ability to draw in your subscriber into a series of messages that build anticipation and overcome objections to your offer in an ‘under the radar’ fashion. Read more...
How to Use Multi-Part Email Sequences to Increase Conversions
Email marketers are always looking for ways to increase conversions. The key challenge is to get emails opened and to get subscribers to click through and buy. With that being the case, why not give your email campaigns more than one chance to succeed? Read more...
Hidden Ways the From Address Can Help or Hurt Your Email Marketing-Infographic
People open emails that come from email addresses they trust. They organize their inbox into folders according to the sender’s email address. The ‘from address’ is really important. However, why are there many email marketers who give little to no thought to their from address? Read more...
Hidden Ways the From Address Can Help or Hurt Your Email Marketing
Email marketing allows you to reach a virtually unlimited number of people. One secret to getting a higher ROI from your campaigns is to make your subscribers feel like they could reply to you.
