Tag Archives | email marketing
HTML Elements to Test
Often times clients will go through the "Troubleshooting Inbox Placement" steps that we provide, only to get stuck on the HTML factors.
If you think about how web pages display in different browsers and on different devices, it's no wonder that it can get a bit overwhelming when Read more...
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Spam Cop Reporting Service
There are 3 separate components to SpamCop:
1. Reporting Service (End users proactively report you)
2. Mail Service (Providers can subscribe to this service to handle filtering)
3. Block List (These are the blocks you may see in your account that we take action on on your behalf)
Today, we're going Read more...
Click-Through Rates
We all know (and pay careful attention to) open rates...
Don't get me wrong, open rates are certainly an indicator of several factors... and useful for looking at engagement levels, segmenting, re-engagement campaigns, and more.
However, most folks stop there. As a result, marketers are missing a big part of the Read more...
12 Tips for Getting to the Inbox
Here are 12 tips to keep you from getting caught by the spam filters:
- Produce quality content (this includes making sure your email code is clean, formatting is done correctly, links are used appropriately, and that the messages don't look and feel "spammy", etc.)
- Mail to opt-in only address (confirmed opt-in Read more...
How to Use Stories to Sell Like Crazy In Your Email Marketing-Infographic
Whether you use stories from customer testimonials, your own company origin story, or parables, you can capture the imagination of your email subscribers by using story in your marketing. This will allow your emails will stand out from all the other messages in your subscriber’s inboxes. Here are ways Read more...
How to Use Stories to Sell Like Crazy In Your Email Marketing
If you are not using the element of story in your email marketing you are missing out.
To understand the reason why story can be so powerful in marketing, let’s look at a real-life example. Read more...
5 Ways to Segment Your List
It is important to send the right messages to the right people on your list. While it may take a little more effort on your part, it's going to pay off in the long run with better deliverability, higher engagement rates, and happier subscribers. Read more...
How to Use Multi-Part Email Sequences to Increase Conversions-Infographic
With an engaging sequence of emails you have the ability to draw in your subscriber into a series of messages that build anticipation and overcome objections to your offer in an ‘under the radar’ fashion. Read more...
How to Use Multi-Part Email Sequences to Increase Conversions
Email marketers are always looking for ways to increase conversions. The key challenge is to get emails opened and to get subscribers to click through and buy. With that being the case, why not give your email campaigns more than one chance to succeed? Read more...
