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Tag Archives | email campaign

Message to Market Match

Message to Market Match

It doesn't matter if you're brand new to email or if you're a seasoned veteran. When it comes to your marketing, it's essential to know who your audience is and send messages that they actually WANT to receive.

If not, you'll see an increase in spam complaints, an increase in Read more...

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8 Effective Email Marketing Strategies Backed by Science

8 Effective Email Marketing Strategies Backed by Science

Here are email marketing strategies backed by science:

1. Personalize your email, but test NOT using the recipient’s name. There is a time and place for personalization with the first name, but be careful to use this "too early" in the "relationship"!

2. Watch subject line length. According to Adestra, which Read more...

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5 Top Reasons Your Emails Get Blocked

5 Top Reasons Your Emails Get Blocked

There are a number of reasons your emails may get blocked entirely (or sent to the spam folder). Here are 5 top reasons your emails get blocked:

1. Reputation

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How to Use Stories to Sell Like Crazy In Your Email Marketing-Infographic

Whether you use stories from customer testimonials, your own company origin story, or parables, you can capture the imagination of your email subscribers by using story in your marketing. This will allow your emails will stand out from all the other messages in your subscriber’s inboxes. Here are ways Read more...

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Use Stories to Sell Like Crazy In Your Email Marketing

How to Use Stories to Sell Like Crazy In Your Email Marketing

If you are not using the element of story in your email marketing you are missing out.

To understand the reason why story can be so powerful in marketing, let’s look at a real-life example.   Read more...

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5 Ways to Segment Your List

5 Ways to Segment Your List

It is important to send the right messages to the right people on your list. While it may take a little more effort on your part, it's going to pay off in the long run with better deliverability, higher engagement rates, and happier subscribers. Read more...

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Email Sequences to Increase Conversions

How to Use Multi-Part Email Sequences to Increase Conversions

Email marketers are always looking for ways to increase conversions. The key challenge is to get emails opened and to get subscribers to click through and buy. With that being the case, why not give your email campaigns more than one chance to succeed? Read more...

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