Welcome to Email Delivered Blog

List Churn

List churn is a fact of life when it comes to email marketing.

In fact, email address churn rates range between 20% and 30% a year. This means that you're losing 20% - 30% of your subscribers each and every year for one reason or another (i.e. no longer checking Read more...

Spam Cop Reporting Service

There are 3 separate components to SpamCop:

1. Reporting Service (End users proactively report you)
2. Mail Service (Providers can subscribe to this service to handle filtering)
3. Block List (These are the blocks you may see in your account that we take action on on your behalf)

Today, we're going Read more...

Click-Through Rates

We all know (and pay careful attention to) open rates...

Don't get me wrong, open rates are certainly an indicator of several factors... and useful for looking at engagement levels, segmenting, re-engagement campaigns, and more.

However, most folks stop there. As a result, marketers are missing a big part of the Read more...

12 Tips for Getting to the Inbox

Here are 12 tips to keep you from getting caught by the spam filters:

Produce quality content (this includes making sure your email code is clean, formatting is done correctly, links are used appropriately, and that the messages don't look and feel "spammy", etc.)
Mail to opt-in only address (confirmed opt-in Read more...

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List Hygiene

This week, I want to take a quick moment to go over list hygiene and managing your list "the right way".

We get lots of questions asking about deliverability over time, and list hygiene is one of the bigger factors. (more…)

5 Top Reasons Your Emails Get Blocked

There are a number of reasons your emails may get blocked entirely (or sent to the spam folder). Here are 5 top reasons your emails get blocked:

1. Reputation

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How to Use Stories to Sell Like Crazy In Your Email Marketing

If you are not using the element of story in your email marketing you are missing out.

To understand the reason why story can be so powerful in marketing, let’s look at a real-life example. Read more...

5 Ways to Segment Your List

It is important to send the right messages to the right people on your list. While it may take a little more effort on your part, it's going to pay off in the long run with better deliverability, higher engagement rates, and happier subscribers. Read more...

How to Use Multi-Part Email Sequences to Increase Conversions

Email marketers are always looking for ways to increase conversions. The key challenge is to get emails opened and to get subscribers to click through and buy. With that being the case, why not give your email campaigns more than one chance to succeed? Read more...

Hidden Ways the From Address Can Help or Hurt Your Email Marketing

Email marketing allows you to reach a virtually unlimited number of people. One secret to getting a higher ROI from your campaigns is to make your subscribers feel like they could reply to you.