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Email Inbox Troubleshooting
No matter how clean your email program is, you can almost guarantee that your messages will occasionally wind up in the spam folder. One message here or there is normal and due to many different facts.
However, if you are seeing your emails in the junk folder regularly, you can Read more...
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Affiliate Email Marketing
Many online marketers have participated in affiliate launches in some capacity or another. The main problem marketers face is that they are either too busy or too lazy to adapt the marketing to their own audience. As a result, not only does this hurt the relationship with their subscribers, Read more...
5 Reasons Not to Buy An Email List
It can be tempting to purchase a list of 10,000, 100,000, or even 1,000,000 email addresses.
It's like an instant business in a box, right?
Not so fast...
In fact, buying an email list is generally not a good idea for a number of reasons. There can be some serious consequences that Read more...
Why Is My Email Going to Spam
Do you often ask the question "Why is my email going to spam?"
There are a number of reasons why your email could be going to the spam folder including:
When we are hired to troubleshoot accounts, Read more...
5 Email Trends for 2014
2013 definitely had some notable events in the email world (such as the introduction of GMail tabs and Yahoo announcing they'd be recycling abandoned addresses). Now that the dust has somewhat settled from those two items, it's time to look at some email trends that are going to be important Read more...
5 Simple Tips to Improve Your Email Open Rates
Email open rates are generally the first email marketing metric that businesses focus on when it comes to the success of their email campaigns.
There are 5 things that you need to pay attention to that are impacting your email open rates and, consequently, the overall Read more...
Email Re-Engagement
It is important to develop an email re-engagement strategy.
With statistics showing that as much as 25% of your email list will die off each year.
Whether it's that people change email providers, change jobs, or simply opt out of your list. So, first things first, QUALITY list Read more...
GMail Tabs
Several weeks ago, we mentioned that Gmail would be rolling out a new format for the inbox: Gmail Tabs.
Well... as it's been rolling out to select users (since the end of May), there's been quite a bit of buzz about it and what it means for marketers!
While there have Read more...
Increasing Your Response Rates
Increasing your response rate includes open rates, response rates, even inbox rates.
First things first... it's important to keep your IP reputation as high as possible. We strive for above 90 for the best baseline. Assuming that your score is consistently above 90 (if not, please review the email from Read more...
Feedback Loop Basics
A feedback loop is nothing more than a way for the ISPs to let you know who is clicking the "spam" button in their email client. In other words, instead of clicking the unsubscribe link, your subscribers are clicking spam instead.
This may be due to a couple of things Read more...
