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Email Metrics – What to Watch, What to Ignore Infographic
Good marketing is compelling and engaging, but since what pleases and intrigues one person may offend or irritate someone else, there is a distinct possibility that to optimize your conversion rates you will have to accept some level of attrition on your list. Done correctly, the rewards far outweigh Read more...
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Email Metrics – What to Watch, What to Ignore
Email metrics are critical when you're trying to measure the effectiveness of your email program and to identify when problems occur.
We have all heard the saying: What you measure improves, right?
And yet, when you have too much information, measuring the wrong things can waste time, yield inaccurate results, and Read more...
Getting to the Gmail Inbox- Infographic
Did you know that over 350 million people are using Gmail? If you have any sort of opt-in list, is a safe bet that you are mailing to Gmail users, but do you know HOW to get to them? Since Google has introduced it's tabbed inbox system, it is Read more...
Getting to the Gmail Inbox: Gmail Deliverability Tips
Gmail Inbox: The hot topic among email marketers and e-commerce these days!
As of May 2014, Gmail is installed on a billion Android devices and there are an estimated 350 million Gmail users worldwide. If you have a list of opt in subscribers, there is a good chance that a Read more...
Optimize Your Unsubscribe Process-Infographic
Besides being sent to spam, another thing email marketers hate is the unsubscribe request. But it is extremely important that you don't play games with the unsubscribe process. That will surely get you sent to the spam folder. In this infographic we'll talk about one click unsubscribe, manage subscriptions Read more...
Optimizing Your Unsubscribe Process
There are a number of way that you can handle unsubscribe requests.
Some of the more common ones include:
- One click unsubscribe: A single link in your message that automatically removes the subscriber from your list(s)
- Manage subscriptions page: A Read more...
Email Marketing: Single Opt-in vs. Double Opt-in – Infographic
Single Opt-in vs. Double Opt-in has been the debate for as long as I can remember when it comes to list building and email marketing. The email service provider always wants the double opt-in for better list quality, few complaints & spam traps, etc. The email marketer feels they Read more...
7 Email Deliverability Myths-Infographic
When it comes to email marketing, email deliverability in particular, there is a lot of misinformation floating around out there.
This infographic shows you the top 7 email deliverability myths and gives a few pointers. For the complete article that goes over these email deliverability myths Read more...
5 Ways To Get Your Email Opened First-Infographic
Most subscribers get massive amounts of emails a day, and a lot of them can be from your competitors, or even get sent to spam. The goal to getting long term success with your e-mails is to keep your subscribers interested.
Share this infographic on your own website:
(copy and paste Read more...
Improving your Affiliate Email Promotions-Infographic
Different types of affiliate promotions have different quality. The best to use is the personalized endorsement. It is a product that you truly do endorse and use, and you can tell your subscribers all about it. Next is product launches. Because so many people use these the launch URLs Read more...
