Tag Archives | spam

Graymail: It’s Not Always “Black & White” When It Comes to Email!

Graymail is basically mail that is sent from a real sender to subscribers who have opted in at some point, but it has a lower than expected level of engagement.

First, we'll assume that you're following best practices with list acquisition and the subscribers who wind up on your list Read more...

Subscription Form Issues & Spamhaus

Recently, Spamhaus started cracking down on potential "list bombing" activity.

In layman's terms, spammers write scripts to find web pages with forms. (more…)

Spam Traps vs. Complaints vs. Spam Reports

This week, wanted to clarify a few things surrounding "spam" (and hopefully this topic doesn't find this message IN the junk folder!) (more…)

Spam Cop Reporting Service

There are 3 separate components to SpamCop:

1. Reporting Service (End users proactively report you)
2. Mail Service (Providers can subscribe to this service to handle filtering)
3. Block List (These are the blocks you may see in your account that we take action on on your behalf)

Today, we're going Read more...

5 Top Reasons Your Emails Get Blocked

There are a number of reasons your emails may get blocked entirely (or sent to the spam folder). Here are 5 top reasons your emails get blocked:

1. Reputation

(more…)

Optimize Your Unsubscribe Process-Infographic

Besides being sent to spam, another thing email marketers hate is the unsubscribe request. But it is extremely important that you don't play games with the unsubscribe process. That will surely get you sent to the spam folder. In this infographic we'll talk about one click unsubscribe, manage subscriptions Read more...

Canada’s Anti Spam Law (CASL)

Canada's Anti Spam Law (CASL) went into effect on July 1st. (Incidentally, this is "Canada Day"!)

This law applies to anyone that is mailing to recipients in Canada, whether or not you are based in Canada.

A few of the key "must know" items include:

* You must contain identifying information in Read more...

Why Is My Email Going to Spam

Do you often ask the question "Why is my email going to spam?"

There are a number of reasons why your email could be going to the spam folder including:

Infrastructure Issues (incorrect SPF records, modification to your server without updating, etc.)
Sender Reputation
Content

When we are hired to troubleshoot accounts, Read more...