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Tag Archives | marketing

Build Credibility and Trust with Your Subscriber

How to Build Credibility and Trust with Your Subscriber List

One of the reasons an email marketing campaign can perform badly is a lack of trust and credibility with your subscribers. It’s no secret that skepticism is the default position of many people towards marketers and media in general these days.  It doesn’t help that legitimate email marketers send Read more...


How to Use Email Marketing to Sell Without Being Salesy-Infographic

Selling is just a simple process of saying that you have something to offer, tell your prospect what it can do for them and then tell them how to get it. There’s no need for dirty tricks or high pressure sales tactics when you’ve got a straightforward offer that Read more...


Email Marketing vs Social Media

There is a heated debate inside marketing circles right now about whether email marketing (EM) or social media marketing (SMM) is a better option when it comes to focusing your marketing efforts.  Recent research suggests that the question in and of itself may be steering you in the wrong Read more...