Tag Archives | marketing
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Google to Let Advertisers Upload & Target Email Lists
Good news to advertisers and email marketers!
Google just announced recently that they're going to allow advertisers to upload email lists to target customers and similar audiences with ads on search, Gmail and YouTube. This makes your list that much more valuable and more profitable!
One of the two new products Read more...
5 Ways to Use Micro-commitments in Your Email Campaigns
Here are 5 ways to use micro-commitments in your email campaigns:
1) Relevant Subject Lines: Your subject line has one job and that is to get your email opened. By opening your message, your subscriber is making a micro-commitment. They’re Read more...
Deliverability Rules are Changing
Each and every day, we talk with customers and new clients about what it takes to make it to the inbox.
As you know by now, this is a moving target...
However, there are a handful of things you need to know that ARE impacting your deliverability (many of which are Read more...
Useful Email Marketing Statistics
Here are a few interesting email statistics that make sense to pay attention to when working on your email marketing strategy.
- Email is 40 times more successful at acquiring new clients than either Facebook or Twitter. In fact, you are 6 times more likely to get a click-through from Read more...
Can-Spam Review
We've covered this in the past, but wanted to quickly revisit it to remind you of the requirements...
1. Never use false or misleading header information.
This goes for the from address, from name, etc. In a nutshell, don't try and trick someone by masking who the message is from.
2. Don't Read more...
What to Do With Unengaged Subscribers
A few weeks ago, I did a webinar for a mastermind of which I'm a member and a question that came in multiple times related to unengaged subscribers. Many of the members have different systems. Some are clients. But, the question exists across the board for everyone...
Hidden Ways the From Address Can Help or Hurt Your Email Marketing-Infographic
People open emails that come from email addresses they trust. They organize their inbox into folders according to the sender’s email address. The ‘from address’ is really important. However, why are there many email marketers who give little to no thought to their from address? Read more...
