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Customer Segmentation: How to ‘Profile’ Your Subscribers and Boost Email Campaign Conversions
How do you maximize the effectiveness, engagement, and profitability of your email marketing campaigns?
By avoiding the costly mistakes that most email marketers make!
Too many email marketers interact with their list as if their subscribers are a faceless collection of wallets. It’s an understandable mistake. At least when you look at Read more...
Email Subject Lines: 7 Templates to get Your Emails Opened
If you want to assure your next email campaign succeeds you definitely want to focus on writing irresistible email subject lines.
As you probably already know, your email subject lines can make or break your campaign. It won’t matter how strong your body copy is or how great Read more...
How to Write a Welcome Email Campaign
Is your email list just not that into you?
Are your email open rates low or declining? Are your click-through rates dropping? If so, the cold-hard truth is you’re in the same boat as most email marketers. Unless you do something differently, you risk the problem getting worse.
Since 2007, the Read more...
Email List Building Tips
Why is there so much talk about email list building?
It's simple... whether you're a solo-entrepreneur just trying to get started or a seasoned marketer, you now that your email list is your life blood.
If you don’t have an opt-in email list right now, the task of building one may seem Read more...
Getting to the Gmail Inbox: Gmail Deliverability Tips
Gmail Inbox: The hot topic among email marketers and e-commerce these days!
As of May 2014, Gmail is installed on a billion Android devices and there are an estimated 350 million Gmail users worldwide. If you have a list of opt in subscribers, there is a good chance that a Read more...
Email Marketing: Single Opt-in vs. Double Opt-in
It’s kind of like “Which came first? The chicken or the egg?”
Double Opt-in (aka Confirmed Opt-in) vs. Single Opt-in has been the debate for as long as I can remember when it comes to list building and email marketing.
The email service provider always wants the double opt-in for better Read more...
7 Email Deliverability Myths
When it comes to email marketing, email deliverability in particular, there is a lot of misinformation floating around out there…
Some of this is simply due to the fact that email is a moving target. As soon as you think you’ve got it figured out, the ISPs (i.e. Gmail, Hotmail/Outlook, Read more...
Why Changing Your IPs and Domain Is Not the Answer
In recent months, many of the ISPs have clamped down on their filtering.
As a result, more emails are going to the spam folders across the board. As such, we've had clients contact us requesting help with regard to inbox placement and getting out of the spam folder.
First things first, Read more...
5 Factors that Impact Inbox Placement
As we uncover new information when troubleshooting for clients, we like to occasionally revisit the topic of Inbox Placement and factors that may be impacting you. While this is not a comprehensive list of items that impact inbox placement, they are some of the most common and a good Read more...
