About admin
Author Archive | admin
Self-Hosted Email
A self-hosted solution is actually housed in your own database and sits on your own server.
This allows you to have ultimate control over your deliverability.
In order to have this control, you are most likely going to want to look at getting your own server/hosting account with a dedicated IP address. Read more...
0
Spam Traps 101
Spam Traps can cause big problems in your email program. In this article, we will discuss:
What exactly are Spam Traps;
What are the types of Spam Traps; and
The impact of Spam Traps on your sender reputation.
Types of Traps
1. Pristine:
Pristine spam traps are used SOLELY to capture "spammers". These are addresses Read more...
How To Reduce Spam Complaints
The discussion of "spam complaints" comes up fairly frequently when we talk about email delivery, inbox placement, and the overall success of your email campaigns.
Generally, spam complaints become an issue when they are significant enough to cause your IP reputation to drop. This usually means that the complaint rate Read more...
3 Components to Email Deliverability
Email Deliverability comes down to 3 key components.
The 3 components to implementing email deliverability best practices include:
1. Your Email Reputation
2. Your Email List (Database)
3. Your Marketing (Content & Messages)
#1: Email Reputation
As the saying goes, "In business... reputation is everything". Well this holds true when it comes to email deliverability. Read more...
Autoresponse Plus (ARP) Security Problem
Over the past week, we’ve been made aware of a potential security issue affecting users of autoresponse plus. Currently, the instances we’ve seen have been related to ARP3 and are a serious concern.
In a nutshell, hackers are hacking into autoresponse plus accounts (not the server, but the actual email Read more...
Yahoo Email Best Practices
Yahoo Email Best Practices for bulk mail senders and postmasters for sending to Yahoo Mail
Please check with Yahoo directly to confirm that these have not changed since the time of posting (1/8/2014)
The mission of Yahoo Mail is to deliver messages that users want to receive, and filter out messages they Read more...
Email Deliverability Best Practices
Email deliverability is a big issue for any business owner or online marketer who is using email as a marketing channel.
It’s important to understand “email deliverability” in context of the other email marketing metrics.
Email deliverability is the first line of defense when it comes to getting your subscribers to Read more...
What Is Spam Cop?
Spam cop is a 3rd party “spam reporting” service operated by IronPort systems.
In order to understand Spam Cop, you need to understand how it actually works and why it’s causing your email messages to get blocked.
At the very heart of the Spam Cop system is a sophisticated “parser” which Read more...
Don’t Use Gimmicky Email Copy
At some point, a decade ago, there were lots of “gimmicks” that online marketers tried to use to get their messages through the spam filters.
But, as time has passed, these filters have gotten more sophisticated and accurate, so such trickery will not only NOT help you get past the Read more...
