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Types of Email Marketing Software

First things first, let’s talk about the different methods in which you can use to send your email.

Most likely, if you’re doing any kind of marketing online, you’re using one of these 2 solutions.

First, we're going to talk about the types of solutions.  We basically have two main methods Read more...

can spam

CAN Spam: Are You In Compliance?

CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing Act) was passed in 2003 and went into effect January 1st, 2004.

We will touch on the main points of the CAN SPAM Act and CAN SPAM Compliance here briefly. Read more...


Should I Use Text or HTML Email?

There is a lot of debate when it comes to whether or not HTML email is better than plain text email.

The answer depends on your particular business (and you should always test both to see how it affects your deliverability, open rate, and click through rate).   Read more...

opt-in, email marketing

Is Your Opt-in Copy Converting?

It doesn’t matter if you’re using a landing page (aka “Squeeze Page”) or an opt-in box on the side of your website or blog, your copy is critical.

Ask any well-known, successful, copywriter, and they’ll likely tell you that the single most important part of the sales message Read more...