Tag Archives | email metrics

Staying (and Getting) Out of the Spam Folder (Part 3 of 3)

We've been discussing staying out of the spam folder (and getting out if you've found your way there).

So far we've discussed list building and optins, handling unsubscribe requests, authentication, and general reputation. (more…)

Engagement Metrics Explained

Return Path has released their Engagement Metrics Benchmark report. While we have discussed these items before, it's worth downloading the report and giving it a quick read.

As we all know by now, engagement is critical to the success of your email program. The major ISPs (Microsoft, Google, Yahoo, and Read more...

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Tag Archives | email metrics

Staying (and Getting) Out of the Spam Folder (Part 3 of 3)

Engagement Metrics Explained