Tag Archives | email marketing tip
Improving Your Email Subject Lines
I was recently on a call with one of our consulting clients and we were discussing their stats. The long and the short of it is that they were getting really high click through rates after they got the open, but the open rates were extremely low.
05 Ways a Weekly Email Newsletter Can Increase Engagement and ROI-Infographic
If you’re not consistently reaching out to your subscribers then your email marketing can face several serious challenges. If you have a weekly email newsletter, you can not only overcome problems such as deadwood, poor ROI, etc., but you can also acquire other advantages as well. Read more...
How to Build Credibility and Trust with Your Subscriber List
One of the reasons an email marketing campaign can perform badly is a lack of trust and credibility with your subscribers. It’s no secret that skepticism is the default position of many people towards marketers and media in general these days. It doesn’t help that legitimate email marketers send Read more...
How to Use Email Marketing to Sell Without Being Salesy-Infographic
Selling is just a simple process of saying that you have something to offer, tell your prospect what it can do for them and then tell them how to get it. There’s no need for dirty tricks or high pressure sales tactics when you’ve got a straightforward offer that Read more...
Let Your Subscribers Tell You What They Want-Infographic
When you have your subscriber’s attention, it is in that instance that you want to respond. Because that is when you know what your subscriber is interested in due to the context of their action. Here are 7 strategies that leverage automated funnels that are triggered by subscriber actions.
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How to Standout from All the Other Affiliates with Your Email Marketing-Infographic
Consumers are looking for help in deciding what to buy because they don’t have time to personally check everything and they want opinions they can trust. There is a real niche for the affiliate email marketer who offers value over and above what the competition is doing. Read more...
5 Tips to Make Your Email Marketing Mobile Friendly-Infographic
Multiple studies report that less than 40 percent of marketers have mobile friendly features as part of their process. Following these tips, you can get an edge over your competition because your offers will be easy for mobile users to say ‘Yes’ to and for you to get the Read more...
HTML vs Text: Which is Best for Email?
HTML vs text, which is best?
If you ask whether HTML emails are better than text-only emails, the answer depends on who you ask.
To listen to the HTML advocates, text is boring and only a Neanderthals would choose to send such antiquated emails.
Email Tips-Part 2
Since the holidays are coming up and everyone is busy, we've decided to dedicate the next several weeks to some quick tips that you can implement into your email program quickly.
This week's tip has to do with Image to Text Ratio...
A common question that comes up with clients is Read more...
