Tag Archives | email marketing
10 Tips for Writing Effective Email Copy
No doubt you've heard the truism in online marketing that 'the money is in the list.'
By itself, that truism is about as useful as saying that ‘the fish are in the pond’ without mentioning the fishing pole, the bait, or how to land a fish in a net.
It stands Read more...
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Customer Segmentation: How to ‘Profile’ Your Subscribers and Boost Email Campaign Conversions
How do you maximize the effectiveness, engagement, and profitability of your email marketing campaigns?
By avoiding the costly mistakes that most email marketers make!
Too many email marketers interact with their list as if their subscribers are a faceless collection of wallets. It’s an understandable mistake. At least when you look at Read more...
Email Subject Lines: 7 Templates to get Your Emails Opened
If you want to assure your next email campaign succeeds you definitely want to focus on writing irresistible email subject lines.
As you probably already know, your email subject lines can make or break your campaign. It won’t matter how strong your body copy is or how great Read more...
How to Write a Welcome Email Campaign
Is your email list just not that into you?
Are your email open rates low or declining? Are your click-through rates dropping? If so, the cold-hard truth is you’re in the same boat as most email marketers. Unless you do something differently, you risk the problem getting worse.
Since 2007, the Read more...
Email List Building Tips
Why is there so much talk about email list building?
It's simple... whether you're a solo-entrepreneur just trying to get started or a seasoned marketer, you now that your email list is your life blood.
If you don’t have an opt-in email list right now, the task of building one may seem Read more...
Optimize Your Unsubscribe Process-Infographic
Besides being sent to spam, another thing email marketers hate is the unsubscribe request. But it is extremely important that you don't play games with the unsubscribe process. That will surely get you sent to the spam folder. In this infographic we'll talk about one click unsubscribe, manage subscriptions Read more...
Email Marketing: Single Opt-in vs. Double Opt-in
It’s kind of like “Which came first? The chicken or the egg?”
Double Opt-in (aka Confirmed Opt-in) vs. Single Opt-in has been the debate for as long as I can remember when it comes to list building and email marketing.
The email service provider always wants the double opt-in for better Read more...
5 Factors that Impact Inbox Placement
As we uncover new information when troubleshooting for clients, we like to occasionally revisit the topic of Inbox Placement and factors that may be impacting you. While this is not a comprehensive list of items that impact inbox placement, they are some of the most common and a good Read more...
5 Ways To Get Your Email Opened First
Email marketing is a double edged sword and its greatest benefit can also cut deeply into your bottom line.
On the one side, email is a very low cost way to reach and follow up with a large number of potential clients and customers.
Done right, email can be your most Read more...
