Tag Archives | email marketing
Hidden Ways the From Address Can Help or Hurt Your Email Marketing-Infographic
People open emails that come from email addresses they trust. They organize their inbox into folders according to the sender’s email address. The ‘from address’ is really important. However, why are there many email marketers who give little to no thought to their from address? Read more...
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Hidden Ways the From Address Can Help or Hurt Your Email Marketing
Email marketing allows you to reach a virtually unlimited number of people. One secret to getting a higher ROI from your campaigns is to make your subscribers feel like they could reply to you.
Improving Your Email Subject Lines
I was recently on a call with one of our consulting clients and we were discussing their stats. The long and the short of it is that they were getting really high click through rates after they got the open, but the open rates were extremely low.
5 Ways a Weekly Email Newsletter Can Increase Engagement and ROI-Infographic
If you’re not consistently reaching out to your subscribers then your email marketing can face several serious challenges. If you have a weekly email newsletter, you can not only overcome problems such as deadwood, poor ROI, etc., but you can also acquire other advantages as well. Read more...
5 Ways a Weekly Email Newsletter Can Increase Engagement and ROI
If you don’t have a weekly email newsletter then now is the time to get started. There are many benefits, as you’re about to see. And, otherwise, your email marketing can face several serious challenges, such as…
Deadwood: If a significant percentage of your subscriber list doesn’t open your emails Read more...
How to Build Credibility and Trust with Your Subscriber List-Infographic
There is a saying that goes people buy from those they know, like and trust. There are things that you do that unwittingly damage your credibility with your subscribers. There are at least 7 ways to build trust with your list, starting from the moment a new subscriber opts Read more...
How to Build Credibility and Trust with Your Subscriber List
One of the reasons an email marketing campaign can perform badly is a lack of trust and credibility with your subscribers. It’s no secret that skepticism is the default position of many people towards marketers and media in general these days. It doesn’t help that legitimate email marketers send Read more...
How to Use Email Marketing to Sell Without Being Salesy-Infographic
Selling is just a simple process of saying that you have something to offer, tell your prospect what it can do for them and then tell them how to get it. There’s no need for dirty tricks or high pressure sales tactics when you’ve got a straightforward offer that Read more...
How to Use Email Marketing to Sell Without Being Salesy
Are you ever worried that your email promotions will come across too ‘salesy’?
Many professionals, authors, and subject matter experts want to use email marketing, but they are often more comfortable with their field of expertise than they are with selling. Read more...
Let Your Subscribers Tell You What They Want-Infographic
When you have your subscriber’s attention, it is in that instance that you want to respond. Because that is when you know what your subscriber is interested in due to the context of their action. Here are 7 strategies that leverage automated funnels that are triggered by subscriber actions.
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