Tag Archives | email deliverability tips

Deliverability Reminders: Spam Traps

There are 2 main types of spam traps:

1. Pristine
2. Recycled

Pristine Spam Traps are essentially email addresses ONLY visible in the source code, but hidden so that you or I would never actually see them. The only way to find those would be to use some sort of bot or Read more...

Staying (and Getting) Out of the Spam Folder (Part 3 of 3)

We've been discussing staying out of the spam folder (and getting out if you've found your way there).

So far we've discussed list building and optins, handling unsubscribe requests, authentication, and general reputation. (more…)

Engagement Metrics Explained

Return Path has released their Engagement Metrics Benchmark report. While we have discussed these items before, it's worth downloading the report and giving it a quick read.

As we all know by now, engagement is critical to the success of your email program. The major ISPs (Microsoft, Google, Yahoo, and Read more...

Deliverability Reminders: Content-Based Deliverability Problems

We wanted to just revisit some common questions that we get asked about frequently (and it's a good refresher for seasoned marketers).

So... for the next several weeks, we're going to address a different question each week to keep the snippets short, simple and actionable for you! If you have Read more...