Tag Archives | email campaigns
How to Use Email Marketing to Sell Without Being Salesy-Infographic
Selling is just a simple process of saying that you have something to offer, tell your prospect what it can do for them and then tell them how to get it. There’s no need for dirty tricks or high pressure sales tactics when you’ve got a straightforward offer that Read more...
Let Your Subscribers Tell You What They Want-Infographic
When you have your subscriber’s attention, it is in that instance that you want to respond. Because that is when you know what your subscriber is interested in due to the context of their action. Here are 7 strategies that leverage automated funnels that are triggered by subscriber actions.
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5 Tips to Make Your Email Marketing Mobile Friendly-Infographic
Multiple studies report that less than 40 percent of marketers have mobile friendly features as part of their process. Following these tips, you can get an edge over your competition because your offers will be easy for mobile users to say ‘Yes’ to and for you to get the Read more...
HTML vs Text: Which is Best for Email?
HTML vs text, which is best?
If you ask whether HTML emails are better than text-only emails, the answer depends on who you ask.
To listen to the HTML advocates, text is boring and only a Neanderthals would choose to send such antiquated emails.
7 Steps to Warming Up a Cold List
It’s a common problem for email marketers: Cold lists. For one reason or another, a list gets overlooked or neglected and doesn’t receive an email from you in weeks, months, or even years.
To put the problem in perspective, think of a list like any human relationship. Read more...
Customer Segmentation: How to ‘Profile’ Your Subscribers and Boost Email Campaign Conversions
How do you maximize the effectiveness, engagement, and profitability of your email marketing campaigns?
By avoiding the costly mistakes that most email marketers make!
Too many email marketers interact with their list as if their subscribers are a faceless collection of wallets. It’s an understandable mistake. At least when you look at Read more...