Tag Archives | email campaigns
How to Use Stories to Sell Like Crazy In Your Email Marketing
If you are not using the element of story in your email marketing you are missing out.
To understand the reason why story can be so powerful in marketing, let’s look at a real-life example. Read more...
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5 Ways to Segment Your List
It is important to send the right messages to the right people on your list. While it may take a little more effort on your part, it's going to pay off in the long run with better deliverability, higher engagement rates, and happier subscribers. Read more...
How to Use Multi-Part Email Sequences to Increase Conversions-Infographic
With an engaging sequence of emails you have the ability to draw in your subscriber into a series of messages that build anticipation and overcome objections to your offer in an ‘under the radar’ fashion. Read more...
How to Use Multi-Part Email Sequences to Increase Conversions
Email marketers are always looking for ways to increase conversions. The key challenge is to get emails opened and to get subscribers to click through and buy. With that being the case, why not give your email campaigns more than one chance to succeed? Read more...
Hidden Ways the From Address Can Help or Hurt Your Email Marketing-Infographic
People open emails that come from email addresses they trust. They organize their inbox into folders according to the sender’s email address. The ‘from address’ is really important. However, why are there many email marketers who give little to no thought to their from address? Read more...
Hidden Ways the From Address Can Help or Hurt Your Email Marketing
Email marketing allows you to reach a virtually unlimited number of people. One secret to getting a higher ROI from your campaigns is to make your subscribers feel like they could reply to you.
Improving Your Email Subject Lines
I was recently on a call with one of our consulting clients and we were discussing their stats. The long and the short of it is that they were getting really high click through rates after they got the open, but the open rates were extremely low.
5 Ways a Weekly Email Newsletter Can Increase Engagement and ROI-Infographic
If you’re not consistently reaching out to your subscribers then your email marketing can face several serious challenges. If you have a weekly email newsletter, you can not only overcome problems such as deadwood, poor ROI, etc., but you can also acquire other advantages as well. Read more...
5 Ways a Weekly Email Newsletter Can Increase Engagement and ROI
If you don’t have a weekly email newsletter then now is the time to get started. There are many benefits, as you’re about to see. And, otherwise, your email marketing can face several serious challenges, such as…
Deadwood: If a significant percentage of your subscriber list doesn’t open your emails Read more...
How to Build Credibility and Trust with Your Subscriber List
One of the reasons an email marketing campaign can perform badly is a lack of trust and credibility with your subscribers. It’s no secret that skepticism is the default position of many people towards marketers and media in general these days. It doesn’t help that legitimate email marketers send Read more...
