Archive | Email Marketing RSS feed for this section
12 Tips for Getting to the Inbox
Here are 12 tips to keep you from getting caught by the spam filters:
- Produce quality content (this includes making sure your email code is clean, formatting is done correctly, links are used appropriately, and that the messages don't look and feel "spammy", etc.)
- Mail to opt-in only address (confirmed opt-in Read more...
0
How to Use Stories to Sell Like Crazy In Your Email Marketing
If you are not using the element of story in your email marketing you are missing out.
To understand the reason why story can be so powerful in marketing, let’s look at a real-life example. Read more...
How to Use Multi-Part Email Sequences to Increase Conversions
Email marketers are always looking for ways to increase conversions. The key challenge is to get emails opened and to get subscribers to click through and buy. With that being the case, why not give your email campaigns more than one chance to succeed? Read more...
Hidden Ways the From Address Can Help or Hurt Your Email Marketing
Email marketing allows you to reach a virtually unlimited number of people. One secret to getting a higher ROI from your campaigns is to make your subscribers feel like they could reply to you.
Improving Your Email Subject Lines
I was recently on a call with one of our consulting clients and we were discussing their stats. The long and the short of it is that they were getting really high click through rates after they got the open, but the open rates were extremely low.
5 Ways a Weekly Email Newsletter Can Increase Engagement and ROI
If you don’t have a weekly email newsletter then now is the time to get started. There are many benefits, as you’re about to see. And, otherwise, your email marketing can face several serious challenges, such as…
Deadwood: If a significant percentage of your subscriber list doesn’t open your emails Read more...
How to Use Email Marketing to Sell Without Being Salesy
Are you ever worried that your email promotions will come across too ‘salesy’?
Many professionals, authors, and subject matter experts want to use email marketing, but they are often more comfortable with their field of expertise than they are with selling. Read more...
How to Standout from All the Other Affiliates with Your Email Marketing
Affiliate marketing offers many attractive benefits because you can promote another company’s product and receive a commission for sales without having to develop the product, provide customers support, or hire employees to do those things for you.
