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How to Use Email Marketing to Sell Without Being Salesy-Infographic
Selling is just a simple process of saying that you have something to offer, tell your prospect what it can do for them and then tell them how to get it. There’s no need for dirty tricks or high pressure sales tactics when you’ve got a straightforward offer that Read more...
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How to Use Email Marketing to Sell Without Being Salesy
Are you ever worried that your email promotions will come across too ‘salesy’?
Many professionals, authors, and subject matter experts want to use email marketing, but they are often more comfortable with their field of expertise than they are with selling. Read more...
HTML vs Text: Which is Best for Email?
HTML vs text, which is best?
If you ask whether HTML emails are better than text-only emails, the answer depends on who you ask.
To listen to the HTML advocates, text is boring and only a Neanderthals would choose to send such antiquated emails.
How to Keep Subscribers Engaged with Relevant Content
How do you get and keep your subscriber’s attention?
After all, if you want to have consistently profitable email campaigns, it sure helps if your subscribers actually pay attention to your messages, right?
The problem is that most marketers fall into one of two bad habits that ultimately torpedo conversions.
Using Video in Email to Boost Conversion
Attention is the most precious commodity in marketing.
When it comes to email marketing, your subscriber’s inbox is full of emails that compete for attention against yours. The cold hard truth is that even though email marketing offers the potential for a significant return on investment, if you can’t get Read more...
Email Tips-Part 2
Since the holidays are coming up and everyone is busy, we've decided to dedicate the next several weeks to some quick tips that you can implement into your email program quickly.
This week's tip has to do with Image to Text Ratio...
A common question that comes up with clients is Read more...
Email Tips-Part 1
Since the holidays are coming up and everyone is busy, we've decided to dedicate the next several weeks to some short email tips that you can implement into your email program quickly.
This "mini tip" has to do with disclosing the subscriber's email address in the email message itself.
You may Read more...
10 Tips for Writing Effective Email Copy
No doubt you've heard the truism in online marketing that 'the money is in the list.'
By itself, that truism is about as useful as saying that ‘the fish are in the pond’ without mentioning the fishing pole, the bait, or how to land a fish in a net.
It stands Read more...
