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How to Write a Welcome Email Campaign
Is your email list just not that into you?
Are your email open rates low or declining? Are your click-through rates dropping? If so, the cold-hard truth is you’re in the same boat as most email marketers. Unless you do something differently, you risk the problem getting worse.
Since 2007, the Read more...
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Email Metrics – What to Watch, What to Ignore
Email metrics are critical when you're trying to measure the effectiveness of your email program and to identify when problems occur.
We have all heard the saying: What you measure improves, right?
And yet, when you have too much information, measuring the wrong things can waste time, yield inaccurate results, and Read more...
Optimizing Your Unsubscribe Process
There are a number of way that you can handle unsubscribe requests.
Some of the more common ones include:
- One click unsubscribe: A single link in your message that automatically removes the subscriber from your list(s)
- Manage subscriptions page: A Read more...
5 Factors that Impact Inbox Placement
As we uncover new information when troubleshooting for clients, we like to occasionally revisit the topic of Inbox Placement and factors that may be impacting you. While this is not a comprehensive list of items that impact inbox placement, they are some of the most common and a good Read more...
5 Ways To Get Your Email Opened First
Email marketing is a double edged sword and its greatest benefit can also cut deeply into your bottom line.
On the one side, email is a very low cost way to reach and follow up with a large number of potential clients and customers.
Done right, email can be your most Read more...
Role of Email Content
Remember, a primary factor in inbox placement is CONTENT! And it's not enough to simply "mask" trigger words or get a low "spam score" in your email software when you test against spam filters.
Most of those are simply checking against databases that review keywords, not scanning the emails in Read more...
5 Reasons Not to Buy An Email List
It can be tempting to purchase a list of 10,000, 100,000, or even 1,000,000 email addresses.
It's like an instant business in a box, right?
Not so fast...
In fact, buying an email list is generally not a good idea for a number of reasons. There can be some serious consequences that Read more...
5 Email Trends for 2014
2013 definitely had some notable events in the email world (such as the introduction of GMail tabs and Yahoo announcing they'd be recycling abandoned addresses). Now that the dust has somewhat settled from those two items, it's time to look at some email trends that are going to be important Read more...
5 Simple Tips to Improve Your Email Open Rates
Email open rates are generally the first email marketing metric that businesses focus on when it comes to the success of their email campaigns.
There are 5 things that you need to pay attention to that are impacting your email open rates and, consequently, the overall Read more...
Email Re-Engagement
It is important to develop an email re-engagement strategy.
With statistics showing that as much as 25% of your email list will die off each year.
Whether it's that people change email providers, change jobs, or simply opt out of your list. So, first things first, QUALITY list Read more...
