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Customer Segmentation: How to ‘Profile’ Your Subscribers and Boost Email Campaign Conversions
How do you maximize the effectiveness, engagement, and profitability of your email marketing campaigns?
By avoiding the costly mistakes that most email marketers make!
Too many email marketers interact with their list as if their subscribers are a faceless collection of wallets. It’s an understandable mistake. At least when you look at Read more...
Email Subject Lines: 7 Templates to get Your Emails Opened
If you want to assure your next email campaign succeeds you definitely want to focus on writing irresistible email subject lines.
As you probably already know, your email subject lines can make or break your campaign. It won’t matter how strong your body copy is or how great Read more...
How to Write a Welcome Email Campaign
Is your email list just not that into you?
Are your email open rates low or declining? Are your click-through rates dropping? If so, the cold-hard truth is you’re in the same boat as most email marketers. Unless you do something differently, you risk the problem getting worse.
Since 2007, the Read more...
Email List Building Tips
Why is there so much talk about email list building?
It's simple... whether you're a solo-entrepreneur just trying to get started or a seasoned marketer, you now that your email list is your life blood.
If you don’t have an opt-in email list right now, the task of building one may seem Read more...
Email Metrics – What to Watch, What to Ignore
Email metrics are critical when you're trying to measure the effectiveness of your email program and to identify when problems occur.
We have all heard the saying: What you measure improves, right?
And yet, when you have too much information, measuring the wrong things can waste time, yield inaccurate results, and Read more...
GMail Tabs
Several weeks ago, we mentioned that Gmail would be rolling out a new format for the inbox: Gmail Tabs.
Well... as it's been rolling out to select users (since the end of May), there's been quite a bit of buzz about it and what it means for marketers!
While there have Read more...
How To Reduce Spam Complaints
The discussion of "spam complaints" comes up fairly frequently when we talk about email delivery, inbox placement, and the overall success of your email campaigns.
Generally, spam complaints become an issue when they are significant enough to cause your IP reputation to drop. This usually means that the complaint rate Read more...