Welcome to Email Delivered Blog
Email Re-Engagement
It is important to develop an email re-engagement strategy.
With statistics showing that as much as 25% of your email list will die off each year.
Whether it's that people change email providers, change jobs, or simply opt out of your list. So, first things first, QUALITY list Read more...
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GMail Tabs
Several weeks ago, we mentioned that Gmail would be rolling out a new format for the inbox: Gmail Tabs.
Well... as it's been rolling out to select users (since the end of May), there's been quite a bit of buzz about it and what it means for marketers!
While there have Read more...
Increasing Your Response Rates
Increasing your response rate includes open rates, response rates, even inbox rates.
First things first... it's important to keep your IP reputation as high as possible. We strive for above 90 for the best baseline. Assuming that your score is consistently above 90 (if not, please review the email from Read more...
Feedback Loop Basics
A feedback loop is nothing more than a way for the ISPs to let you know who is clicking the "spam" button in their email client. In other words, instead of clicking the unsubscribe link, your subscribers are clicking spam instead.
This may be due to a couple of things Read more...
Self-Hosted Email
A self-hosted solution is actually housed in your own database and sits on your own server.
This allows you to have ultimate control over your deliverability.
In order to have this control, you are most likely going to want to look at getting your own server/hosting account with a dedicated IP address. Read more...
Spam Traps 101
Spam Traps can cause big problems in your email program. In this article, we will discuss:
What exactly are Spam Traps;
What are the types of Spam Traps; and
The impact of Spam Traps on your sender reputation.
Types of Traps
1. Pristine:
Pristine spam traps are used SOLELY to capture "spammers". These are addresses Read more...
How To Reduce Spam Complaints
The discussion of "spam complaints" comes up fairly frequently when we talk about email delivery, inbox placement, and the overall success of your email campaigns.
Generally, spam complaints become an issue when they are significant enough to cause your IP reputation to drop. This usually means that the complaint rate Read more...
3 Components to Email Deliverability
Email Deliverability comes down to 3 key components.
The 3 components to implementing email deliverability best practices include:
1. Your Email Reputation
2. Your Email List (Database)
3. Your Marketing (Content & Messages)
#1: Email Reputation
As the saying goes, "In business... reputation is everything". Well this holds true when it comes to email deliverability. Read more...
Autoresponse Plus (ARP) Security Problem
Over the past week, we’ve been made aware of a potential security issue affecting users of autoresponse plus. Currently, the instances we’ve seen have been related to ARP3 and are a serious concern.
In a nutshell, hackers are hacking into autoresponse plus accounts (not the server, but the actual email Read more...
Yahoo Email Best Practices
Yahoo Email Best Practices for bulk mail senders and postmasters for sending to Yahoo Mail
Please check with Yahoo directly to confirm that these have not changed since the time of posting (1/8/2014)
The mission of Yahoo Mail is to deliver messages that users want to receive, and filter out messages they Read more...
