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Using Video in Email to Boost Conversion
Attention is the most precious commodity in marketing.
When it comes to email marketing, your subscriber’s inbox is full of emails that compete for attention against yours. The cold hard truth is that even though email marketing offers the potential for a significant return on investment, if you can’t get Read more...
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Email Tips-Part 2
Since the holidays are coming up and everyone is busy, we've decided to dedicate the next several weeks to some quick tips that you can implement into your email program quickly.
This week's tip has to do with Image to Text Ratio...
A common question that comes up with clients is Read more...
Email Tips-Part 1
Since the holidays are coming up and everyone is busy, we've decided to dedicate the next several weeks to some short email tips that you can implement into your email program quickly.
This "mini tip" has to do with disclosing the subscriber's email address in the email message itself.
You may Read more...
Email Marketing vs Social Media
There is a heated debate inside marketing circles right now about whether email marketing (EM) or social media marketing (SMM) is a better option when it comes to focusing your marketing efforts. Recent research suggests that the question in and of itself may be steering you in the wrong Read more...
10 Tips for Writing Effective Email Copy
No doubt you've heard the truism in online marketing that 'the money is in the list.'
By itself, that truism is about as useful as saying that ‘the fish are in the pond’ without mentioning the fishing pole, the bait, or how to land a fish in a net.
It stands Read more...
Customer Segmentation: How to ‘Profile’ Your Subscribers and Boost Email Campaign Conversions
How do you maximize the effectiveness, engagement, and profitability of your email marketing campaigns?
By avoiding the costly mistakes that most email marketers make!
Too many email marketers interact with their list as if their subscribers are a faceless collection of wallets. It’s an understandable mistake. At least when you look at Read more...
Email Subject Lines: 7 Templates to get Your Emails Opened
If you want to assure your next email campaign succeeds you definitely want to focus on writing irresistible email subject lines.
As you probably already know, your email subject lines can make or break your campaign. It won’t matter how strong your body copy is or how great Read more...
How to Write a Welcome Email Campaign
Is your email list just not that into you?
Are your email open rates low or declining? Are your click-through rates dropping? If so, the cold-hard truth is you’re in the same boat as most email marketers. Unless you do something differently, you risk the problem getting worse.
Since 2007, the Read more...
Email List Building Tips
Why is there so much talk about email list building?
It's simple... whether you're a solo-entrepreneur just trying to get started or a seasoned marketer, you now that your email list is your life blood.
If you don’t have an opt-in email list right now, the task of building one may seem Read more...
