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7 Ways to Boost Email Campaign Conversions Infographic
One reason email marketers are not profitable is because it is so low cost, for example, a lot of companies don’t bother deleting their campaigns that aren't converting. Don’t be that person. Here are 7 easy steps to boost your campaign conversion.
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0How Spam Complaints Impact Your Email Reputation Infographic
The ideal complaint rate these days is less than .1%. That means only 1 in 1,000 people can report your message as spam. And if the percentage of people that open your emails and report spam is high, even if you sent a 100,000 emails, it will still reflect Read more...
Email Reputation: IP vs. Domain Reputation-Infographic
Email Inbox issues are more and more complex. ISPs are shifting more to the domain then just looking at the IP. Usually there is an underlying issue that needs to be resolved before changing your email program and getting a new domain and IPs.
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Email Marketing: Single Opt-in vs. Double Opt-in
It’s kind of like “Which came first? The chicken or the egg?”
Double Opt-in (aka Confirmed Opt-in) vs. Single Opt-in has been the debate for as long as I can remember when it comes to list building and email marketing.
The email service provider always wants the double opt-in for better Read more...
The Role of Email Content-Infographic
Content is a primary factor in inbox placement. Testing against spam filters simply isn’t enough these days, because the ISPs are more sophisticated. Send yourself test messages in each of the major email clients and tweak it until it gets though. This will help you figure out the root Read more...
Email Inbox Troubleshooting Infographic
Everyone has emails that get sent to spam every once and a while, but if they are consistently ending up in the junk folder then there are some things you need to check out. If you don’t want to go through the trouble of trying to figure everything out Read more...
Affiliate Email Marketing-Infographic
Affiliate email marketing is probably most common when it comes to product launches. Although product launches are EXTREMELY popular, they are beginning to cause a lot of problems with deliverability and inbox placement. Make sure you watch your metrics closely while using affiliate email marketing, in particular when you Read more...
5 Reasons to Not Buy An Email List-Infographic
It might sound great to be able to buy a list on tens of thousands of emails right? Wrong. Not only can it be costly, but it can damage your reputation as well. Sending to people that aren’t expecting will increase your complaints. The top five reasons to not Read more...
Why is my Email Going to Spam- Infographic
The three main reasons why your emails are probably going to the spam folder is because of either infrastructure issues, sender reputation, or content. The trickiest thing to get around today though, is the spam filter. Spam Filters look at things such as the type of message being sent, Read more...
5 Email Trends to Watch for in 2014- Infographic
Every year people get smarter, technology get better, and things change. Here are something you should be doing in 2014 if you’re already not.. Develop a mobile strategy, implement a re-engagement strategy, adapt to filtering, get targeted on your messages, and lastly, remember, content is key. This will get Read more...
