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How to Keep Subscribers Engaged with Relevant Content-Infographic
People don’t like to be sold, but they love to buy. Especially if they are buying things that they believe will solve a problem they have. Use what you know about your subscribers to deliver relative content in your emails that they will enjoy.
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How to Keep Subscribers Engaged with Relevant Content
How do you get and keep your subscriber’s attention?
After all, if you want to have consistently profitable email campaigns, it sure helps if your subscribers actually pay attention to your messages, right?
The problem is that most marketers fall into one of two bad habits that ultimately torpedo conversions.
Using Video in Email to Boost Conversion-Infographic
Looking for a way to stand out from the rest? People’s attention is naturally drawn to things that are different, new, exciting, or unusual in some way. Video has the power to combine all of these attractors at once.
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Using Video in Email to Boost Conversion
Attention is the most precious commodity in marketing.
When it comes to email marketing, your subscriber’s inbox is full of emails that compete for attention against yours. The cold hard truth is that even though email marketing offers the potential for a significant return on investment, if you can’t get Read more...
Email Tips-Part 2
Since the holidays are coming up and everyone is busy, we've decided to dedicate the next several weeks to some quick tips that you can implement into your email program quickly.
This week's tip has to do with Image to Text Ratio...
A common question that comes up with clients is Read more...
Email Tips-Part 1
Since the holidays are coming up and everyone is busy, we've decided to dedicate the next several weeks to some short email tips that you can implement into your email program quickly.
This "mini tip" has to do with disclosing the subscriber's email address in the email message itself.
You may Read more...
Email Marketing vs Social Media-Infographic
Which is Better - Email Marketing or Social Media? You can actually make use of both. The key is to recognize that both email and social media are distinct and different marketing channels that can both be effective for your business if you design your campaigns to leverage the Read more...
Email Marketing vs Social Media
There is a heated debate inside marketing circles right now about whether email marketing (EM) or social media marketing (SMM) is a better option when it comes to focusing your marketing efforts. Recent research suggests that the question in and of itself may be steering you in the wrong Read more...
10 Tips for Writing Effective Email Copy-Infographic
To catch subscriber’s attention, use creative subject lines. But you need to have a good email copy to keep your subscriber reading your email. You should offer real value from your subscriber’s perspective. Here are 10 ways to write killer emails.
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10 Tips for Writing Effective Email Copy
No doubt you've heard the truism in online marketing that 'the money is in the list.'
By itself, that truism is about as useful as saying that ‘the fish are in the pond’ without mentioning the fishing pole, the bait, or how to land a fish in a net.
It stands Read more...
