There are a number of reasons emails get blocked or get sent to the spam folder. We have discussed many of these over time such as content, engagement, reputation, etc.
One of the factors is your HTML code. (more…)
Often times clients will go through the "Troubleshooting Inbox Placement" steps that we provide, only to get stuck on the HTML factors.
If you think about how web pages display in different browsers and on different devices, it's no wonder that it can get a bit overwhelming when Read more...
HTML vs text, which is best?
If you ask whether HTML emails are better than text-only emails, the answer depends on who you ask.
To listen to the HTML advocates, text is boring and only a Neanderthals would choose to send such antiquated emails.
There is a lot of debate when it comes to whether or not HTML email is better than plain text email.
The answer depends on your particular business (and you should always test both to see how it affects your deliverability, open rate, and click through rate). Read more...
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