Tag Archives | email marketing
Email reputation determines whether or not your email messages will make it to the inbox or wind up in the junk folder (or even blocked at the source).
There are two components that make up your email reputation. These include: IP reputation and domain reputation.
Both of these are important factors Read more...
Do you often ask the question "Why is my email going to spam?"
There are a number of reasons why your email could be going to the spam folder including:
- Infrastructure Issues (incorrect SPF records, modification to your server without updating, etc.)
- Sender Reputation
When we are hired to troubleshoot accounts, Read more...
2013 definitely had some notable events in the email world (such as the introduction of GMail tabs and Yahoo announcing they'd be recycling abandoned addresses). Now that the dust has somewhat settled from those two items, it's time to look at some email trends that are going to be important Read more...
With a single email opt-in, you have no guarantee that the email is valid or that the person whose email address you’ve gotten has actually requested communication from you!
The way to combat this is by using a “double opt-in” process.
How this works is when the user enters his/her name Read more...