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Tag Archives | email marketing

email reputation

Email Reputation: IP vs. Domain Reputation

Email reputation determines whether or not your email messages will make it to the inbox or wind up in the junk folder (or even blocked at the source).

There are two components that make up your email reputation. These include: IP reputation and domain reputation.

Both of these are important factors

reasons not to buy an email list

5 Reasons Not to Buy An Email List

It can be tempting to purchase a list of 10,000, 100,000, or even 1,000,000 email addresses.

It's like an instant business in a box, right?

Not so fast...

In fact, buying an email list is generally not a good idea for a number of reasons. There can be some serious consequences that Read more...

why is my email going to spam

Why Is My Email Going to Spam

Do you often ask the question "Why is my email going to spam?"

There are a number of reasons why your email could be going to the spam folder including:

  • Infrastructure Issues (incorrect SPF records, modification to your server without updating, etc.)
  • Sender Reputation
  • Content

When we are hired to troubleshoot accounts,

email trends 2014

5 Email Trends for 2014

2013 definitely had some notable events in the email world (such as the introduction of GMail tabs and Yahoo announcing they'd be recycling abandoned addresses). Now that the dust has somewhat settled from those two items, it's time to look at some email trends that are going to be important Read more...

email optin: single vs. double

Email Opt-In: Double Optin vs Single Opt-In

With a single email opt-in, you have no guarantee that the email is valid or that the person whose email address you’ve gotten has actually requested communication from you!

The way to combat this is by using a “double opt-in” process.

How this works is when the user enters his/her name Read more...

opt-in, email marketing

Is Your Opt-in Copy Converting?

It doesn’t matter if you’re using a landing page (aka “Squeeze Page”) or an opt-in box on the side of your website or blog, your copy is critical.

Ask any well-known, successful, copywriter, and they’ll likely tell you that the single most important part of the sales message Read more...