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Tag Archives | email deliverability

First in.. First out…

Most email systems send to the oldest contacts first. In other words... first contact in is first contact out.

As a result, the first contacts that ever signed up for your list are the first contacts receiving your messages. This is problematic because the longer someone is on your list, Read more...

Deliverability Reminders: Subject Line Tips

Deliverability Reminders: Subject Line Tips

Your subject lines are one of the primary factors that determine whether or not someone is going to open your email (along with the from name).

People often ask if there are certain words or phrases to avoid in subject lines and the short answer, as inbox providers have become Read more...

Deliverability Reminders: Content

Deliverability Reminders: Email Content

Content can be a tricky thing when it comes to email.

A decade ago, you could get away with using tools that looked for keywords in your email and simply avoid using those words. Marketers would then try and "trick" these filters by replacing words like free with F.Re.E. Read more...

Happy Thanksgiving

Happy Thanksgiving!

We wanted to take a moment to wish you and your family a very Happy Thanksgiving and thank you for your business over the past year.

Remember to take a moment and reflect on what's important in your life and be thankful for all of the good things in your Read more...

Deliverability Reminders: Authentication

Deliverability Reminders: Authentication

We're going to revisit authentication briefly today..

There are essentially 3 protocols that you need to be aware of.

1. SPF (Sender Policy Framework)


Deliverability Reminders: List Hygiene

Deliverability Reminders: List Hygiene

This is one of those areas that people really don't like!!!

We've grown accustomed to thinking that our list size is everything, so when it comes to cleaning it up (and possibly purging subscribers), it's not always a fun conversation!

However, it's one of the single biggest areas in which we Read more...

Improving Your Opt-in Process

Deliverability Reminders: Improving Your Opt-in Process

The truth is... we can all improve our list collection process. Whether it's streamlining it, gathering better data for segmentation, setting better expectations for your subscribers, and so on...

Going into the holiday season is a great time to audit your processes, make any changes to your existing program, and Read more...

Deliverability Reminders IP Addresses

Deliverability Reminders: IP Addresses

This week, we're going to go over IP allocation...

First things first... more doesn't necessarily mean "better deliverability". ISPs have gotten more and more sophisticated over the years and see past the IP address alone. (more…)

Email Deliverability Reminders

Email Deliverability Reminders…

We talk about various metrics from time to time... But over the next several weeks, we're going to discuss methods to improve your email deliverability once again as we approach the holiday marketing cycle.

Please note: These are not "quick fixes" and apply to your overall program, long term. Read more...

What's the Deal with Gmail?

What’s the Deal with Gmail?

We get a lot of questions on Gmail and how someone can have an excellent "reputation" or a high "Sender Score" and still have issues with Gmail. (more…)