Tag Archives | email campaign
Hidden Ways the From Address Can Help or Hurt Your Email Marketing-Infographic
People open emails that come from email addresses they trust. They organize their inbox into folders according to the sender’s email address. The ‘from address’ is really important. However, why are there many email marketers who give little to no thought to their from address? Read more...
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Hidden Ways the From Address Can Help or Hurt Your Email Marketing
Email marketing allows you to reach a virtually unlimited number of people. One secret to getting a higher ROI from your campaigns is to make your subscribers feel like they could reply to you.
Improving Your Email Subject Lines
I was recently on a call with one of our consulting clients and we were discussing their stats. The long and the short of it is that they were getting really high click through rates after they got the open, but the open rates were extremely low.
5 Ways a Weekly Email Newsletter Can Increase Engagement and ROI-Infographic
If you’re not consistently reaching out to your subscribers then your email marketing can face several serious challenges. If you have a weekly email newsletter, you can not only overcome problems such as deadwood, poor ROI, etc., but you can also acquire other advantages as well. Read more...
5 Ways a Weekly Email Newsletter Can Increase Engagement and ROI
If you don’t have a weekly email newsletter then now is the time to get started. There are many benefits, as you’re about to see. And, otherwise, your email marketing can face several serious challenges, such as…
Deadwood: If a significant percentage of your subscriber list doesn’t open your emails Read more...
How to Build Credibility and Trust with Your Subscriber List
One of the reasons an email marketing campaign can perform badly is a lack of trust and credibility with your subscribers. It’s no secret that skepticism is the default position of many people towards marketers and media in general these days. It doesn’t help that legitimate email marketers send Read more...
How to Use Email Marketing to Sell Without Being Salesy-Infographic
Selling is just a simple process of saying that you have something to offer, tell your prospect what it can do for them and then tell them how to get it. There’s no need for dirty tricks or high pressure sales tactics when you’ve got a straightforward offer that Read more...
Let Your Subscribers Tell You What They Want-Infographic
When you have your subscriber’s attention, it is in that instance that you want to respond. Because that is when you know what your subscriber is interested in due to the context of their action. Here are 7 strategies that leverage automated funnels that are triggered by subscriber actions.
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5 Tips to Make Your Email Marketing Mobile Friendly-Infographic
Multiple studies report that less than 40 percent of marketers have mobile friendly features as part of their process. Following these tips, you can get an edge over your competition because your offers will be easy for mobile users to say ‘Yes’ to and for you to get the Read more...
7 Steps to Warming Up a Cold List
It’s a common problem for email marketers: Cold lists. For one reason or another, a list gets overlooked or neglected and doesn’t receive an email from you in weeks, months, or even years.
To put the problem in perspective, think of a list like any human relationship. Read more...
