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Tag Archives | e-mail

Build Credibility and Trust with Your Subscriber

How to Build Credibility and Trust with Your Subscriber List

One of the reasons an email marketing campaign can perform badly is a lack of trust and credibility with your subscribers. It’s no secret that skepticism is the default position of many people towards marketers and media in general these days.  It doesn’t help that legitimate email marketers send Read more...


Let Your Subscribers Tell You What They Want-Infographic

When you have your subscriber’s attention, it is in that instance that you want to respond.  Because that is when you know what your subscriber is interested in due to the context of their action. Here are 7 strategies that leverage automated funnels that are triggered by subscriber actions.

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Email Marketing vs Social Media

There is a heated debate inside marketing circles right now about whether email marketing (EM) or social media marketing (SMM) is a better option when it comes to focusing your marketing efforts.  Recent research suggests that the question in and of itself may be steering you in the wrong Read more...

inbox email

Email Inbox Troubleshooting

No matter how clean your email program is, you can almost guarantee that your messages will occasionally wind up in the spam folder. One message here or there is normal and due to many different facts.

However, if you are seeing your emails in the junk folder regularly, you can Read more...