Tag Archives | email
Test, Test, Test!
I was sitting in line the other day and scrolling through Facebook and came across an ad that was interesting to me. So I clicked the button to get more information.
It made me sign up with a bunch of info (not a fan of this as a first step... Read more...
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Email Marketing Tips for Beating the Summer Slump!
Over the last 10 years, we've consistently seen a "dip" in open rates, in particular, over the summer. As people pack their bags for vacations, they leave their inboxes behind or check them less frequently, searching for only the important personal emails through the clutter on their iPhones.
So what Read more...
Crafting a Useful Thank You Page
Recently, I was reading an article on bizjournals.com about Chris Brogan, a NYT best selling author and consultant to companies like Disney and IBM. I enjoyed what I'd read in the article so I decided to sign up and check out his email marketing...
He talks about being personally present Read more...
Staying (and Getting) Out of the Spam Folder (Part 2 of 3)
Last week, we discussed list building, opt-ins and unsubscribes
This week, we're going to go over authentication and reputation.
1. Reputation
First and foremost, it's important to keep an eye on your reputation across the board. We monitor your IP and sending domain. However, any domains that you use in your messages Read more...
Staying (and Getting) Out of the Spam Folder (Part 1 of 3)
Over the next 3 weeks, we're going to be discussing how to stay out of the spam folder (and get out if you've found your way there)
1. List Building 101
This should go without saying, but DO NOT use co-reg strategies... Do NOT scrape the Internet for email addresses... And Read more...
Engagement Metrics Explained
Return Path has released their Engagement Metrics Benchmark report. While we have discussed these items before, it's worth downloading the report and giving it a quick read.
As we all know by now, engagement is critical to the success of your email program. The major ISPs (Microsoft, Google, Yahoo, and Read more...
Verizon Email Closing Down
You may have heard the chatter about Verizon moving out of the email space and migrating their customers to AOL for the backend.
Here is more info on it from Verizon (why they're getting out of email and how Verizon customers are impacted):
https://www.verizon.com/Support/Residential/email/migrations.htm?CMP=DMC-CVZ_ZZ_ZZ_Z_DO_N_X00425
While the change will take some time Read more...
