Tag Archives | email marketing strategies
Email Marketing Trends & Predictions for 2016
As the year draws to a close, it's time for email marketing trends for 2016. Some of the predictions/trends we're starting to see as common themes include:
1. Generic email "Blasts" are going to continue to be less and less effective. Read more...
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Awful Subject Lines
We see so many marketing tactics that teach people to go after "the open" no matter what it takes. The problem with that is that if you're just marketing to get the email opened instead of actually thinking through the entire campaign or promotion. I get it might be Read more...
New Gmail Features
Last month, Gmail rolled out a “Block” feature, which allows us to "Never see messages from this person again," says Sri Harsha Somanchi, a product manager at Google's Gmail.
There is also the option to Add to Contact list, which allows users to add you (the marketer) to their contacts.
Lessons Learned from Political Email Marketing
The political season is upon us - and in full force...
We're still more than a year away from the election (and the candidates from either party have yet to be decided).
But... even being so far out, the email marketing is already inundating subscribers inboxes. There's a lot we, as Read more...
5 Ways to Use Micro-commitments in Your Email Campaigns
Here are 5 ways to use micro-commitments in your email campaigns:
1) Relevant Subject Lines: Your subject line has one job and that is to get your email opened. By opening your message, your subscriber is making a micro-commitment. They’re Read more...
