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Tag Archives | email campaigns

Awful Subject Lines

Awful Subject Lines

We see so many marketing tactics that teach people to go after "the open" no matter what it takes. The problem with that is that if you're just marketing to get the email opened instead of actually thinking through the entire campaign or promotion. I get it might be Read more...

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Thanksgiving Email Subject Lines

Thanksgiving Email Subject Lines: Winners & Losers

I can hardly believe that Thanksgiving is just a week away! Where did 2015 go?

As we get into full holiday swing, email boxes are starting to get more and more messages and people are in the 'buying' spirit.

Much of what's purchased now is in the form of gifts for Read more...

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4 Reasons to Send Halloween Promotions

4 Reasons to Send Halloween Promotions!

With Halloween just around the corner, it's not too late to get out a holiday themed promotion to your list... and there are some good reasons to do so!

4 reasons to send Halloween promotions: (more…)

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Google to Let Advertisers Upload & Target Email Lists

Google to Let Advertisers Upload & Target Email Lists

Good news to advertisers and email marketers!

Google just announced recently that they're going to allow advertisers to upload email lists to target customers and similar audiences with ads on search, Gmail and YouTube. This makes your list that much more valuable and more profitable!

One of the two new products Read more...

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email-is-still-king

Email is Still King…

This past year, at SXSW, we spent a good bit of time in sessions on growth hacking and development. Since then, a number of our team members has been following a number of panelists and speakers. (more…)

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Lessons Learned from Political Email Marketing

Lessons Learned from Political Email Marketing

The political season is upon us - and in full force...

We're still more than a year away from the election (and the candidates from either party have yet to be decided).

But... even being so far out, the email marketing is already inundating subscribers inboxes. There's a lot we, as Read more...

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Subject Line Tool

Subject Line Tool

A quick tip for this week...

Subject lines are really the first point of of engagement with your subscribers (after deliverability and from name recognition, of course).

Here's a cool (free) resource for evaluating subject lines before sending out your messages. (more…)

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Useful Copywriting Tool

Useful Copywriting Tool

A quick tip for this week...

We're all in the business of writing copy - lots of it when it comes to sending out regular emails.

(more…)

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Email Marketing, Seed Lists, Inboxing and Open Rates

Seed Lists, Inboxing and Open Rates

This week, we're going to briefly touch on seed lists, inboxing and open rates and how to keep your open rates as high as possible.

First things first, let's talk about seed lists... (more…)

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5 Ways to Use Micro-commitments in Your Email Campaigns

5 Ways to Use Micro-commitments in Your Email Campaigns

Here are 5 ways to use micro-commitments in your email campaigns:

1) Relevant Subject Lines: Your subject line has one job and that is to get your email opened. By opening your message, your subscriber is making a micro-commitment. They’re Read more...

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